LED chip supply and demand has balanced out, increase in shipment volume and gross profit possible in the future.
Expansion of chip production in 2013 was limited and around 20-30 percent produced was invalid. With LED lighting rapidly growing, supply and demand for the domestic LED chip industry has already balanced out. We anticipate that LED chips will increase both in shipments and gross profit in 2014. Leading manufacturers with advantages in scale and cost and with government backing have the potential to increase competitiveness.
LED package industry anticipated to integrate in the next two years
The structure of the LED package industry is disorderly. Within the next two years, the industry is predicted to begin integration. The manufacturers that will come out victorious are those with the production scale suited for handling lighting demands and who have a close cooperation with downstream and upstream companies. The current stage looks favorable for manufacturers specializing in package production.
LED light source sector focuses on consumer channels and brand building
For the LED light source industry, market looks optimistic for stable growth-oriented companies with better production scale, production quality, production control, and brand building. Future sales channels will become more diversified.
The LED chip and lighting source sector is the most likely to produce large manufacturers. LED industry supply chain includes the sectors of chips, packaging, light source, and fixtures. The preconditions for a business to be able to produce a large manufacturer include product standardization and large scale production capabilities. The sector also requires large demand. Looking at the entire supply chain, upstream chip and downstream light source sectors have the possibility to produce large manufacturers.
Chip production in 2013 was limited
The Chinese government offered a lot of backingto the LED industry from 2010-2012. Blind investment in the LED chip industry led to a surplus in supply.
Around 20-30 percent of MOCVD production is invalid. China has over 1000 units in total but only around 700 units are used for production. The main reason for this is that MOCVD technological advancements have been rapid over the past two to three years. Older second hand units cannot compete. At the same time, prices have dropped dramatically. Leading manufacturers who are expanding production can receive subsidies which mean they will not consider purchasing older MOCVD units.
Local Chinese governments after 2013 will no longer blindly support all LED chip manufacturers, but rather select a small percentage they find to be higher-caliber. Due to this, production expansion in 2013 was very limited for the LED chip industry, with only leading manufacturers able to expand during this stage, which mainly depended on volume of demand. According to public information released by market listed companies, HC SemiTek was the main company to expand production capacity. After the company became listed in 2012, they initiated large scale production expansion. San’an Opto anticipates beginning expansion towards the end of 2014.
LED lighting to grow rapidly in 2013-2015, benefiting manufacturers with newly expanded production capacity
Domestic LED chips have already reached a balance between supply and demand in 2013H1, with utilization rate for leading manufacturers reaching more than 90 percent. This could cause a structural shortage of supply for LED chips in 2Q14.
Over the past few years, LED chip luminosity has increased 20-25 percent every year. If prices remain the same, then LED chip profit margins will increase. We therefore estimate that LED chips will see an increase in shipment volume and net profit in 2014.
Competition drops for small manufacturers in LED chip sector
It is estimated that after 2014, small manufacturers with 40 MOCVD units and below will experience production difficulties. Main reasons include:
- 1. Strong demand from upstream LED chips and tight supply of sapphires resulting from increased demands for application in iPhone home buttons. Only large manufacturers can guarantee suppliesfor upstream material companies.
- 2. The lowering of local government support for second and third tier LED chip manufacturers.
- 3. The high technical barrier for LED chip production and increased focus on product stability and consistency. A constant production operator and team of engineers are needed for technical support. Only large manufacturers are able to constantly provide R&D.
The LED package industry is estimated to start integrating within the next two years with manufacturers specializing in packaging estimated to come out on top. Over the past two years, the LED package industry has clearly benefitted from lowered prices of LED chips. As integration in the LED chip industry is drawing to a close, LED package industry will benefit less and less from price drops in LED chips.
Manufacturers specialized in packaging to come out on top
The LED light source sector focuses on consumer channels and brand building. The structure of the industry is more disorderly than the packaging industry layout. Stable growth-oriented manufacturers with definite production scales, quality production, production control, and brand building are to fare best. LED lighting source channel construction is more varied than that of traditional lighting source channels. LED light source manufacturers specializing in electronics will seek out traditional sales channels that are not light fixtures, such as the electronics market, household appliances, and electricity suppliers.
Electricity supplier channels help lower cost of electrical current. The difference between LED lighting factory price and retail price is currently huge, mainly due to cost of electrical current. LED lighting companies are establishing electricity supplier channels and starting direct marketing to lower sales costs, which boosts LED lighting penetration rates.
Government support for LED lighting is huge, both nationally and locally. In Guangdong Providence for example, policies require that office lighting is switched to LEDs within the next 3-5 years.
Central and local government subsidy policies for LED lighting energy consumption includes commercial subsidies of around 10 percent and civilian used subsidies of around 30 percent.
We are optimistic about the following three sectors：
- 1. LED chip sector: optimistic about leading companies who can increase shipment volume and net profit.
- 2. LED package sector: Optimistic about manufacturers specializing in packaging. Those that will come out on top after integration remains to be seen.
- 3. LED light source sector: Optimistic about growth-oriented manufacturers with stable growth, definite production scales, quality production, production control, and brand building.