Jan 182014
 

Lighting Japan 2014, an event organized by Reed Exhibition’s Japan arm that ran from Jan. 15-17 at Tokyo Big Sight successfully concluded on the 17th. The three day lighting show has attracted over 9,000 international and domestic visitors during the first two days.

visitors-at-lighting-japan-clog-up-the-passage

visitors-at-lighting-japan-clog-up-the-passage

Statistics from the exhibitor showed the first two days of the exhibition attracted 4,328 and 4,904 visitors respectively, no details have been provided for the third day of the show yet. Our estimations based on the performance over the last two days is the actual number might be close to about 12,000 plus visitors. “The number of exhibitors has also increased from 353 in 2013 to 367 this year”, said Hajime Suzuki, Director and Group Vice President of Reed Exhibitions Japan. “While Design Tokyo exhibitors have doubled this year compared to 2013.”

The show this year has attracted more designers, architectural lighting specialists, and technical seminars emphasized OLED technology. The exhibition company newly introduced a European and American OLED designer program BRIDGE this year that displayed innovative lighting products.

philips-oled-product-livingsculpture-3d-module-system

philips-oled-product-livingsculpture-3d-module-system

On the show floor, large international manufacturers such as Philips have also taken the chance this year to promote OLED products. “Many manufacturers are in the same situation of how to sell and approach to make OLED useful,” said Kenichi Hara, Key Account Manager, Special Lighting, Lighting Division, Philips Electronics Japan.”This event is one of the opportunities to see visitors and hear requests.”

Design lighting firms and emerging designers have also benefited from the show. “I’ve seen interest from European and Japanese manufacturers,” said Step Design founder Masahiko Uchiyama. The majority of firms hoped to find partners willing to mass produce their products.

The show is becoming increasingly international many of the manufacturers interviewed said they had seen interest also from Taiwanese,Korean or Chinese manufacturers. “To attract more international participants, we provided accommodation to oversea buyers this year,” said Suzuki. “We also continue to help exchange information between buyers and manufacturers, but hope in the future contact between these players can be more direct.”

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